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Welcome to Runway

Premium support for newly hired senior executives

At Runway, we support newly hired senior executives to land well during their critical first months.

Our unique approach fosters success and reduces the risk of failure, benefiting both the executive and the organisation.

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Our services

About Jaap de Vries

With 37 years of experience in global HR roles, of which 20 years in CHRO roles at Executive Board level, and a proven track record across various sectors, Jaap de Vries offers valuable insights into leadership challenges and executive integration. His passion for coaching and unique background make him the ideal partner for new executives.

  • 20+ years Executive Board level experience

  • Worked in various business sectors

  • Recognised by CEO’s and Supervisory Boards

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Our services

Did you know that a substantial percentage of newly hired executives struggle to get their feet quickly and succesfully on the ground? At Runway, we believe that providing effective transition support and guidance in the early stages of taking on a new executive role is the key to lasting success.

Executives

By engaging an independent personal advisor, senior executives are able to discuss both personal and professional challenges they face in their new role in a fully confidential setting.

This not only enhances their well-being but also boosts their effectiveness within the organisation.

Organisations

In reality, even high performers will often fail without support; successfully navigating adapting to a new environment is not merely a matter of talent, skill or experience.

Companies that partner with Runway achieve faster results, ensuring a high return on investment.

Testimonials

” Jaap de Vries has been an invaluable partner in my transition to a completely new work environment. His expertise enabled me to analyze the new landscape, understand the key cultural drivers, and identify the most critical elements to focus on to perform at my best and maximize my impact. His open, thought-provoking, yet supportive coaching style provided deep insights and valuable reflections. Having an external perspective from someone with extensive experience and a strong understanding of the business context was instrumental in ensuring a successful transition. I highly recommend Jaap to any senior leader navigating a new professional environment. “

Petra Zinkweg

Member of the Supervisory Board of Royal Verkade / The Greenery / Postcode Lottery Group

” As I transitioned from a corporate executive role to joining the executive team at FrieslandCampina, I was fortunate to receive invaluable guidance from Jaap. His insights across various areas greatly enhanced my journey to success. His support was heartfelt and rooted in a deep understanding of the challenges at this level, offering me an objective perspective that proved instrumental in navigating this new chapter. ”

Tuncay Özgüner

President Retail & Americas and Member of the Executive Team at FrieslandCampina

” Jaap played a pivotal role in my career journey, offering invaluable advice when I moved from a corporate role to management consulting. His extensive corporate experience at C-suite level, combined with his deep understanding of people, provided me with critical insights during this transition.
He has a great strategic mind and is fully attuned to organisational dynamics. He is genuine, easily builds relationships and has a keen ability to listen and observe.
For anyone seeking a trusted coach and counsellor, I can wholeheartedly recommend Jaap. His guidance, wisdom and integrity make him an exceptional mentor and professional adviser. ”

Erik-Jan Vegers

Senior Client Partner Total Rewards at Korn Ferry

The Runway Process

In our sessions we will use the analogy of an airplane landing in four phases. We take for granted that the pilot will safely guide the aircraft to the ground. However, landing a plane is a complex process that requires precision and skill. Having the right support from Air Traffic Control helps.

Jaap de Vries at Runway - Executive coaching model runway approach
Jaap de Vries at Runway - Executive coaching model runway approach
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